S.E.O.HIGHLIGHTSSEO STEP'sSearch Engine Optimaization - Frequently Asked Questions
- What are search engines?
- What is online advertising with search engines?
- Why does my business need to advertise online?
- What is included in the XIPHIAS service?
- Who will see my advertisements?
- What are keywords?
- How do I choose my keywords?
- Can I change my keywords?
- How do I know if my ads are working?
- Where will my ads run?
- Can I design my own ads?
- What is the cost?
- I have seen other agencies charging hundreds or thousands of dollars for services like this. Why are you so inexpensive?
Search engines are websites like Google and Yahoo, where users go to find things on the Internet. At this time, Google is the #1 search engine, with Yahoo running second in terms of number of people visiting. Users enter search terms, and the search engine brings up results related to the search term.
- What is online advertising with search engines?
Search engines make money by showing advertisements related to search terms. Advertisers run ads for their products and services, and pay to have those advertisements show up when people run searches for terms similar to those products and services.
- Why does my business need to advertise online?
Traditional forms of advertising (newspapers, leaflets, phone books, etc.) are expensive, cumbersome, and impossible to track. Online advertising is inexpensive and finds your local customers when they're in the act of looking for your product or service. By advertising to them online, you will generate more customers, and ultimately make more money.
- What is included in the XIPHIAS service?
XiIPHIAS Solutions handles a full spate of online marketing and advertising services. As part of your package, XiIPHIAS will:
- Create a basic website for you if you do not have one.
- Submit your website to be listed in local directory sites (Yahoo! Local, Google Local, Verizon SuperPages, etc.)
- Create and run an online search engine advertising campaign for your business.
- XIPHIAS generates your keywords, creates your advertising text, and runs the campaign, all with no effort needed on your part. Your monthly fee covers all of our advertising services.
- Report on the effectiveness of this online advertising campaign.
People in your area who are interested in what your business is selling. Online advertising can and will be targeted to your city and the surrounding community, and keywords make it possible to show ads only to people who are searching for what you offer.
Keywords are the words that describe what your business does, and they are used as the basis for all Internet advertising. For example, an advertisement for a florist might run off of the keywords "florist," "flowers," "floral" and "roses."
You don't have to! XIPHIAS Solutions handles the keyword generation for you when you sign up with our service.
Yes. You will receive a report on what keywords are running for your campaign and how they are doing. If you would like to add or remove keywords, just send us an email.
Every three months, XIPHIAS Solutions will send you a report detailing how your online advertising campaign is performing. This report will show you the sites on which we are running your ads, how many people are clicking on them, and how each keyword is performing.
Your ads will run on several of the most-trafficked search engines, served by several different online advertising networks.
Not at the moment. XIPHIAS Solutions is currently only working with text ads, as we feel these are the most effective ads on the market today. When new technologies become available and are cost-effective for small businesses, we will add them to the XIPHIAS Solutions advertising service.